In a bid to broaden its content library and attract a younger demographic, Fox-owned streaming service Tubi announced on Wednesday a new program that brings content from well-known YouTubers.
The new Creators program features over 500 videos of episodic content from six YouTubers, including Rhett and Link’s company, Mythical Entertainment, among others.
By partnering with creators who already have a loyal following, Tubi aims to attract fans of their content and enhance Tubi’s appeal in an increasingly crowded market. According to a recent Nielsen report, YouTube dominates streaming viewership, accounting for 12.5% of all television viewing in May, whereas Tubi accounts for only 2.2%. This is a similar move to Peacock, which has been training popular TikTokers to create original titles for its streaming service.
The content joining Tubi includes:
Tubi says it’ll bring on more creators and thousands more videos to the platform in the coming weeks.
In the past, Tubi has undertaken initiatives to bring content from emerging talents to its audience. For example, the platform recently partnered with Kickstarter to feature Kickstarter-funded films on the platform as well as provide funding support. Last year, the streamer launched “Stubios” (yes, with a “b”), a program for aspiring filmmakers to submit their original content.
In a bid to broaden its content library and attract a younger demographic, Fox-owned streaming service Tubi announced on Wednesday a new program that brings content from well-known YouTubers.
The new Creators program features over 500 videos of episodic content from six YouTubers, including Rhett and Link’s company, Mythical Entertainment, among others.
By partnering with creators who already have a loyal following, Tubi aims to attract fans of their content and enhance Tubi’s appeal in an increasingly crowded market. According to a recent Nielsen report, YouTube dominates streaming viewership, accounting for 12.5% of all television viewing in May, whereas Tubi accounts for only 2.2%. This is a similar move to Peacock, which has been training popular TikTokers to create original titles for its streaming service.
The content joining Tubi includes:
Tubi says it’ll bring on more creators and thousands more videos to the platform in the coming weeks.
In the past, Tubi has undertaken initiatives to bring content from emerging talents to its audience. For example, the platform recently partnered with Kickstarter to feature Kickstarter-funded films on the platform as well as provide funding support. Last year, the streamer launched “Stubios” (yes, with a “b”), a program for aspiring filmmakers to submit their original content.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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