Google Analytics quietly rolled out a new feature: Consent Signal Ratings for each data stream – and it couldn’t have come at a better time.
What’s new. GA4 now displays a Consent Signal Rating per data stream, effectively auditing your Consent Mode setup. The tool categorizes your implementation as Excellent or Good (with more statuses potentially coming, though none have been observed yet).
Where to find it. Admin > Data collection and modification > Consent settings
Why we care. Google is tightening enforcement on privacy compliance. This includes blocking conversion tracking for advertisers who don’t implement Consent Mode correctly. The new Consent Signal Rating gives a clear, stream-level view of whether your setup meets Google’s standards. If your rating isn’t Excellent, your ad performance and attribution data could suffer, especially in privacy-regulated regions like the EU.
What to do. If your data stream shows Good instead of Excellent, review your Consent Mode or GTM setup. Anecdotally, some Good ratings still reflected incorrect or partial implementations.
First seen. We were first made aware of this update when Thomas Eccel, head of Google Ads at JvM IMPACT, shared the update on LinkedIn.
Bottom line. This feature acts like a privacy compliance scorecard. If you rely on conversion tracking and user-level analytics (especially in GDPR zones) make sure your Consent Mode is rated Excellent.
Google Analytics quietly rolled out a new feature: Consent Signal Ratings for each data stream – and it couldn’t have come at a better time.
What’s new. GA4 now displays a Consent Signal Rating per data stream, effectively auditing your Consent Mode setup. The tool categorizes your implementation as Excellent or Good (with more statuses potentially coming, though none have been observed yet).
Where to find it. Admin > Data collection and modification > Consent settings
Why we care. Google is tightening enforcement on privacy compliance. This includes blocking conversion tracking for advertisers who don’t implement Consent Mode correctly. The new Consent Signal Rating gives a clear, stream-level view of whether your setup meets Google’s standards. If your rating isn’t Excellent, your ad performance and attribution data could suffer, especially in privacy-regulated regions like the EU.
What to do. If your data stream shows Good instead of Excellent, review your Consent Mode or GTM setup. Anecdotally, some Good ratings still reflected incorrect or partial implementations.
First seen. We were first made aware of this update when Thomas Eccel, head of Google Ads at JvM IMPACT, shared the update on LinkedIn.
Bottom line. This feature acts like a privacy compliance scorecard. If you rely on conversion tracking and user-level analytics (especially in GDPR zones) make sure your Consent Mode is rated Excellent.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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