Microsoft Advertising removed or restricted over 1 billion ads for policy violations, according to a report detailing its 2024 enforcement efforts. This was a sharp response to the growing sophistication of scams, deepfakes, and bad actors using the platform.
Clean ads or no ads. As threats like AI-generated scams, deepfake celebrity endorsements, and phishing sites became more prevalent, Microsoft leaned heavily into an AI-first defense strategy. The result: a year of aggressive moderation and enforcement to protect ad integrity and consumer trust.
What Microsoft did.
Listening and correcting. Microsoft emphasized its commitment to fairness and transparency, with systems in place for advertisers and publishers to appeal decisions.
Behind the scenes. To keep pace with evolving threats, Microsoft upgraded its review system by:
Why we care. The ad world is facing rising scrutiny around misinformation and AI abuse, so Microsoft’s moves show a strong pivot toward proactive, explainable enforcement. Microsoft Advertising’s removal of more than a billion harmful ads and suspension of hundreds of thousands of bad actors helps protect brand integrity, consumer trust, and ad performance.
Bottom line. In the battle for ad safety, Microsoft isn’t just playing defense – it’s actively rewriting the rules with AI-powered oversight and human accountability to make advertising safer, smarter, and more transparent.
Dig deeper. Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024
Microsoft Advertising removed or restricted over 1 billion ads for policy violations, according to a report detailing its 2024 enforcement efforts. This was a sharp response to the growing sophistication of scams, deepfakes, and bad actors using the platform.
Clean ads or no ads. As threats like AI-generated scams, deepfake celebrity endorsements, and phishing sites became more prevalent, Microsoft leaned heavily into an AI-first defense strategy. The result: a year of aggressive moderation and enforcement to protect ad integrity and consumer trust.
What Microsoft did.
Listening and correcting. Microsoft emphasized its commitment to fairness and transparency, with systems in place for advertisers and publishers to appeal decisions.
Behind the scenes. To keep pace with evolving threats, Microsoft upgraded its review system by:
Why we care. The ad world is facing rising scrutiny around misinformation and AI abuse, so Microsoft’s moves show a strong pivot toward proactive, explainable enforcement. Microsoft Advertising’s removal of more than a billion harmful ads and suspension of hundreds of thousands of bad actors helps protect brand integrity, consumer trust, and ad performance.
Bottom line. In the battle for ad safety, Microsoft isn’t just playing defense – it’s actively rewriting the rules with AI-powered oversight and human accountability to make advertising safer, smarter, and more transparent.
Dig deeper. Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024
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The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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