Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of disapproving entire ads outright, it now reviews individual ad assets (e.g., headlines, descriptions, and images).
This move gives advertisers more flexibility and less disruption when policy issues arise. Instead of pulling down full ads, Microsoft can now flag only the problematic elements, allowing the rest of the ad to keep running as long as the minimum number of approved assets are still present.
What’s new.
Why we care. Advertisers no longer need to fear that a single image or headline tweak could take an entire ad offline. Instead of pausing an entire ad due to one disapproved asset, Microsoft Advertising now reviews each component individually, so approved elements can continue running.
This reduces downtime, preserves performance, and minimizes disruption during edits or policy reviews. It’s a step toward more efficient campaign management with less risk to delivery.
Yes, but. Appeals and disapproval emails at the asset level aren’t available yet, but are in the pipeline.
Bottom line. Microsoft Advertising is taking a smarter, more surgical approach to policy enforcement – keeping ads live and performance intact while still holding every asset accountable.
Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of disapproving entire ads outright, it now reviews individual ad assets (e.g., headlines, descriptions, and images).
This move gives advertisers more flexibility and less disruption when policy issues arise. Instead of pulling down full ads, Microsoft can now flag only the problematic elements, allowing the rest of the ad to keep running as long as the minimum number of approved assets are still present.
What’s new.
Why we care. Advertisers no longer need to fear that a single image or headline tweak could take an entire ad offline. Instead of pausing an entire ad due to one disapproved asset, Microsoft Advertising now reviews each component individually, so approved elements can continue running.
This reduces downtime, preserves performance, and minimizes disruption during edits or policy reviews. It’s a step toward more efficient campaign management with less risk to delivery.
Yes, but. Appeals and disapproval emails at the asset level aren’t available yet, but are in the pipeline.
Bottom line. Microsoft Advertising is taking a smarter, more surgical approach to policy enforcement – keeping ads live and performance intact while still holding every asset accountable.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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