Here’s a simple, yet potentially impactful update for Meta’s Advantage+ Catalog campaigns.
Now, you can add “dynamic overlays” to your catalog ads, showing price, discounts, etc., presented as a sticker type element on the product image.
As explained by Facebook:
“With dynamic overlays, you can show information from your catalog such as prices or discounts in a label on your ad media. This enhancement will currently only deliver to Facebook feed. Before you begin, make sure your catalog contains the correct product data.
You’ll be able to present four different offer types in these updated displays:
Meta says that Advantage+ advertisers can also choose apply the most relevant overlays automatically, by selecting this option in the overlays element.
It’s a handy addition, and with Meta’s AI-powered Advantage+ ads driving better response, it could help to drive more results from your promotions.
Though it is more of a tweak than an update.
As noted by Swipe Insight, the function is the same as Meta’s labels for catalog items, which it’s now re-named “Dynamic Overlays” instead.
A per Swipe Insight:
“The functionality remains largely the same, allowing users to either let Meta automatically apply labels or manually customize them in terms of shape, font, position, and color. A notable improvement is the ability to toggle each label type (price, strikethrough price, percentage off, free shipping) on or off individually, whereas previously only one label type could be selected at a time.”
So it’s not entirely new, but it’s an update to its variable offer display, which could provide more means to grab attention with your promotions in-stream.
Facebook has offered similar on feed ads for years, with dynamic overlays.
And now, you’ll be able to initiative them for its AI-powered Advantage+ ad as well, providing more options to customize and improve your ad presentation in its apps.
Another consideration for your Meta ads approach.
Here’s a simple, yet potentially impactful update for Meta’s Advantage+ Catalog campaigns.
Now, you can add “dynamic overlays” to your catalog ads, showing price, discounts, etc., presented as a sticker type element on the product image.
As explained by Facebook:
“With dynamic overlays, you can show information from your catalog such as prices or discounts in a label on your ad media. This enhancement will currently only deliver to Facebook feed. Before you begin, make sure your catalog contains the correct product data.
You’ll be able to present four different offer types in these updated displays:
Meta says that Advantage+ advertisers can also choose apply the most relevant overlays automatically, by selecting this option in the overlays element.
It’s a handy addition, and with Meta’s AI-powered Advantage+ ads driving better response, it could help to drive more results from your promotions.
Though it is more of a tweak than an update.
As noted by Swipe Insight, the function is the same as Meta’s labels for catalog items, which it’s now re-named “Dynamic Overlays” instead.
A per Swipe Insight:
“The functionality remains largely the same, allowing users to either let Meta automatically apply labels or manually customize them in terms of shape, font, position, and color. A notable improvement is the ability to toggle each label type (price, strikethrough price, percentage off, free shipping) on or off individually, whereas previously only one label type could be selected at a time.”
So it’s not entirely new, but it’s an update to its variable offer display, which could provide more means to grab attention with your promotions in-stream.
Facebook has offered similar on feed ads for years, with dynamic overlays.
And now, you’ll be able to initiative them for its AI-powered Advantage+ ad as well, providing more options to customize and improve your ad presentation in its apps.
Another consideration for your Meta ads approach.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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