Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows.
Driving the news. Meta is expanding its Advantage+ suite with several AI-powered features:
Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand creative at scale. Automated video generation, dynamic branding, and interactive features like voice AI and Creative Sticker CTAs help brands create more engaging, personalized content faster.
By the numbers. With early results showing up to a 22% boost in return on ad spend (according to Meta), these tools could offer a competitive edge in increasingly crowded digital ad spaces.
Between the lines. Video content continues to dominate platforms like Instagram and Facebook. Meta’s tools are clearly geared toward making dynamic ad creation more accessible and less resource-intensive for brands.
Upcoming features.
What to watch. Creative Sticker CTA buttons will roll out on Facebook first, with Instagram support coming later this year.
Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows.
Driving the news. Meta is expanding its Advantage+ suite with several AI-powered features:
Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand creative at scale. Automated video generation, dynamic branding, and interactive features like voice AI and Creative Sticker CTAs help brands create more engaging, personalized content faster.
By the numbers. With early results showing up to a 22% boost in return on ad spend (according to Meta), these tools could offer a competitive edge in increasingly crowded digital ad spaces.
Between the lines. Video content continues to dominate platforms like Instagram and Facebook. Meta’s tools are clearly geared toward making dynamic ad creation more accessible and less resource-intensive for brands.
Upcoming features.
What to watch. Creative Sticker CTA buttons will roll out on Facebook first, with Instagram support coming later this year.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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