Marketing has experienced a significant evolution roughly every two decades.
We went from the 4 Ps of marketing, introduced in 1960, into the digital boom of the 2000s when marketers became obsessed with data, which was treated as “free.”
Personalization was king. Performance over anything.
However, data misuse brings distrust and legislation. As privacy-driven expectations “broke” our current marketing strategies with consent platforms, IAB frameworks, privacy UX, and big tech like Apple’s Tech Transparency Project (TTP), we need to realize that trust fuels performance more than precision.
Privacy should be the new foundation of your marketing strategies – not next year, not tomorrow, but now. Learn how to future-proof your marketing and get certified with our free resources now.
Marketing has experienced a significant evolution roughly every two decades.
We went from the 4 Ps of marketing, introduced in 1960, into the digital boom of the 2000s when marketers became obsessed with data, which was treated as “free.”
Personalization was king. Performance over anything.
However, data misuse brings distrust and legislation. As privacy-driven expectations “broke” our current marketing strategies with consent platforms, IAB frameworks, privacy UX, and big tech like Apple’s Tech Transparency Project (TTP), we need to realize that trust fuels performance more than precision.
Privacy should be the new foundation of your marketing strategies – not next year, not tomorrow, but now. Learn how to future-proof your marketing and get certified with our free resources now.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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