Amit Vyas, Managing Director, Amul Dairy, Ajay Kumar Srivastava, Managing Director & CEO, Indian Overseas Bank, Ashok Sarrangan, Managing Director, RichPlus, During the MoU Signing
In a boost to organic farming, public sector lender Indian Overseas Bank (IOB), dairy cooperative Amul, and biofertiliser company Richplus are joining hands to empower one lakh organic farmers with credit and other support .
IOB on Thursday entered into a tripartite MoU with Amul’s organic fertilizer business and Richplus with plans to promote organic farming and to empower organic farmers with credit and other support. As part of this MoU, IOB is targeting to onboard 1 lakh organic farmers in TN, where organic farming is already gaining ground, and then scale it nationally.
A key feature of the initiative is the launch of a co-branded Organic Farming Card for IOB account holders. This card offers farmers access to discounted organic inputs through Amul’s certified outlets and other support. Other benefits include free agronomist support, training opportunities, and high-quality seeds. The MoU also facilitates NPOP certification for farmers and guarantees buy-back arrangements to ensure fair pricing and market stability. IOB will also introduce a dedicated credit scheme “Harit Kranti “, tailored to the needs of organic farmers.
Ajay Kumar Srivastava, Managing Director & CEO, Indian Overseas Bank said this outreach will be supported by a structured engagement strategy, providing farmers with access to credit, organic inputs, training, certification, and market access, creating a comprehensive ecosystem for sustainable growth. We believe that healthy soil leads to healthy citizens, and organic farming is central to achieving the vision of a ‘Viksit Bharat’.
Amit Vyas, MD, Amul, said that a dairy cooperative , fertilizer company and a large banker coming together to promote organic farming is going to be a game changer. “We are trying to replicate the cooperative concept that saw success in dairy in organic farming too,” he said. TN is ahead of other states in organic farming so it is an apt place to start with, he added.
Ashok Sarrangan, MD of Richplus said that their collective efforts will ensure that farmers are not only equipped with resources but also inspired to innovate for a greener future.
To scale the initiative, a series of organic farming conclaves will be organized, beginning with a major FPO meet in Madurai in June, followed by events across Tamil Nadu.
Published on May 29, 2025
Amit Vyas, Managing Director, Amul Dairy, Ajay Kumar Srivastava, Managing Director & CEO, Indian Overseas Bank, Ashok Sarrangan, Managing Director, RichPlus, During the MoU Signing
In a boost to organic farming, public sector lender Indian Overseas Bank (IOB), dairy cooperative Amul, and biofertiliser company Richplus are joining hands to empower one lakh organic farmers with credit and other support .
IOB on Thursday entered into a tripartite MoU with Amul’s organic fertilizer business and Richplus with plans to promote organic farming and to empower organic farmers with credit and other support. As part of this MoU, IOB is targeting to onboard 1 lakh organic farmers in TN, where organic farming is already gaining ground, and then scale it nationally.
A key feature of the initiative is the launch of a co-branded Organic Farming Card for IOB account holders. This card offers farmers access to discounted organic inputs through Amul’s certified outlets and other support. Other benefits include free agronomist support, training opportunities, and high-quality seeds. The MoU also facilitates NPOP certification for farmers and guarantees buy-back arrangements to ensure fair pricing and market stability. IOB will also introduce a dedicated credit scheme “Harit Kranti “, tailored to the needs of organic farmers.
Ajay Kumar Srivastava, Managing Director & CEO, Indian Overseas Bank said this outreach will be supported by a structured engagement strategy, providing farmers with access to credit, organic inputs, training, certification, and market access, creating a comprehensive ecosystem for sustainable growth. We believe that healthy soil leads to healthy citizens, and organic farming is central to achieving the vision of a ‘Viksit Bharat’.
Amit Vyas, MD, Amul, said that a dairy cooperative , fertilizer company and a large banker coming together to promote organic farming is going to be a game changer. “We are trying to replicate the cooperative concept that saw success in dairy in organic farming too,” he said. TN is ahead of other states in organic farming so it is an apt place to start with, he added.
Ashok Sarrangan, MD of Richplus said that their collective efforts will ensure that farmers are not only equipped with resources but also inspired to innovate for a greener future.
To scale the initiative, a series of organic farming conclaves will be organized, beginning with a major FPO meet in Madurai in June, followed by events across Tamil Nadu.
Published on May 29, 2025
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The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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