Google is bringing Google Lens features to YouTube Shorts, which operates a lot like the circle to search feature. When you are viewing a YouTube Short, you can pause the video, then circle the portion of the video you want Google Lens to do its search on, then a dialog box will overlay the video with search results that match the image based query.
What Google said. Rob from the YouTube team said in this help thread:
“We’re excited to begin rolling out a new beta that brings the magic of Google Lens to YouTube Shorts. In the coming weeks you’ll be able to use Lens to search what you see while watching Shorts. For example, if you’re watching a Short filmed in a location that you want to visit, you can select a landmark to identify it, and learn more about the destination’s culture and history!”
What it looks like. Here is a screenshot from a video announcement YouTube posted over here of this feature in action:
Here is the video:
How it works. Here is how to make it work, note that it might not be fully rolled out yet:
No ads – yet. There won’t be any ads in the results, yet. Google said, “During the beta phase of Lens in Shorts, you won’t see ads shown in the search results. Also, the Lens experience isn’t available for Shorts with YouTube Shopping affiliate links or with paid product promotions.”
Why we care. Technically, this feature is another way people can discover your content and your website. While you cannot advertise in these experiences just yet, you may be able to after this goes out of beta. That being said, this looks like a nifty new feature that brings Google Lens to the second largest search engine – YouTube.
Google is bringing Google Lens features to YouTube Shorts, which operates a lot like the circle to search feature. When you are viewing a YouTube Short, you can pause the video, then circle the portion of the video you want Google Lens to do its search on, then a dialog box will overlay the video with search results that match the image based query.
What Google said. Rob from the YouTube team said in this help thread:
“We’re excited to begin rolling out a new beta that brings the magic of Google Lens to YouTube Shorts. In the coming weeks you’ll be able to use Lens to search what you see while watching Shorts. For example, if you’re watching a Short filmed in a location that you want to visit, you can select a landmark to identify it, and learn more about the destination’s culture and history!”
What it looks like. Here is a screenshot from a video announcement YouTube posted over here of this feature in action:
Here is the video:
How it works. Here is how to make it work, note that it might not be fully rolled out yet:
No ads – yet. There won’t be any ads in the results, yet. Google said, “During the beta phase of Lens in Shorts, you won’t see ads shown in the search results. Also, the Lens experience isn’t available for Shorts with YouTube Shopping affiliate links or with paid product promotions.”
Why we care. Technically, this feature is another way people can discover your content and your website. While you cannot advertise in these experiences just yet, you may be able to after this goes out of beta. That being said, this looks like a nifty new feature that brings Google Lens to the second largest search engine – YouTube.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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