Google Ads is simplifying how advertisers test broad match keywords – and it could mean faster, cleaner insights without the usual campaign duplication hassle.
One campaign, two arms. Google’s latest update introduces a built-in A/B testing framework for broad match inside single Search campaigns, as long as you’re using Smart Bidding. That means no more cloning campaigns or manually syncing changes.
Yes, but. It doesn’t work with portfolio bid strategies. So if you’re running those, you’ll have to sit this experiment out.
How it works. You can launch the experiment in two places:
Why we care. This is a notable shift in how advertisers test match types, which is a traditionally messy process. No more separate campaign builds = less error-prone setups. Faster, cleaner results thanks to fewer cold starts and synced changes. Better measurement with built-in reporting in the Experiments tab. For anyone using Smart Bidding, it’s a low-friction way to assess whether broad match can drive more conversions or efficiency.
Google suggests running tests for six to eight weeks to get actionable insights. If results are strong, you can confidently shift to broad match.
First seen. This update was spotted by Founder and PPC Specialist Hana Kobzová when she spotted the Google Help document about this new feature.
Bottom line. Google keeps nudging advertisers closer to broad match. Now, Google is giving you cleaner tools to do it.
Google Ads is simplifying how advertisers test broad match keywords – and it could mean faster, cleaner insights without the usual campaign duplication hassle.
One campaign, two arms. Google’s latest update introduces a built-in A/B testing framework for broad match inside single Search campaigns, as long as you’re using Smart Bidding. That means no more cloning campaigns or manually syncing changes.
Yes, but. It doesn’t work with portfolio bid strategies. So if you’re running those, you’ll have to sit this experiment out.
How it works. You can launch the experiment in two places:
Why we care. This is a notable shift in how advertisers test match types, which is a traditionally messy process. No more separate campaign builds = less error-prone setups. Faster, cleaner results thanks to fewer cold starts and synced changes. Better measurement with built-in reporting in the Experiments tab. For anyone using Smart Bidding, it’s a low-friction way to assess whether broad match can drive more conversions or efficiency.
Google suggests running tests for six to eight weeks to get actionable insights. If results are strong, you can confidently shift to broad match.
First seen. This update was spotted by Founder and PPC Specialist Hana Kobzová when she spotted the Google Help document about this new feature.
Bottom line. Google keeps nudging advertisers closer to broad match. Now, Google is giving you cleaner tools to do it.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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