Google Ads added Zoho CRM as an official data source within its Data Manager, allowing advertisers to directly import customer and conversion data to power key campaign features.
What’s new. Advertisers using Zoho CRM can now:
Why we care. This integration brings Zoho CRM up to par with platforms like Salesforce, HubSpot, and Shopify, expanding the pool of advertisers who can easily activate first-party data within Google Ads.
This enables more accurate targeting through Customer Match, better attribution via Offline Conversion tracking, and improved lead quality measurement with Enhanced Conversions — all critical for optimizing campaigns in a privacy-first, data-driven landscape.
The big picture. First-party data has become central to performance marketing in a post-cookie world. By supporting more CRMs natively in Data Manager, Google is lowering technical barriers and encouraging more advertisers to link backend systems with ad platforms.
Flashback. The update follows the broader push unveiled at Google Marketing Live 2025, where speakers emphasized streamlined data connections and highlighted “Data Manager” as a core hub for audience and conversion data.
First seen. This update was first picked up by PPC News Feed.
What’s next. Advertisers can check the full list of supported third-party platforms here, and begin syncing Zoho CRM data today to improve segmentation, targeting, and measurement across their campaigns.
Google Ads added Zoho CRM as an official data source within its Data Manager, allowing advertisers to directly import customer and conversion data to power key campaign features.
What’s new. Advertisers using Zoho CRM can now:
Why we care. This integration brings Zoho CRM up to par with platforms like Salesforce, HubSpot, and Shopify, expanding the pool of advertisers who can easily activate first-party data within Google Ads.
This enables more accurate targeting through Customer Match, better attribution via Offline Conversion tracking, and improved lead quality measurement with Enhanced Conversions — all critical for optimizing campaigns in a privacy-first, data-driven landscape.
The big picture. First-party data has become central to performance marketing in a post-cookie world. By supporting more CRMs natively in Data Manager, Google is lowering technical barriers and encouraging more advertisers to link backend systems with ad platforms.
Flashback. The update follows the broader push unveiled at Google Marketing Live 2025, where speakers emphasized streamlined data connections and highlighted “Data Manager” as a core hub for audience and conversion data.
First seen. This update was first picked up by PPC News Feed.
What’s next. Advertisers can check the full list of supported third-party platforms here, and begin syncing Zoho CRM data today to improve segmentation, targeting, and measurement across their campaigns.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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