DRRK Foods, a player in India’s premium Basmati rice sector, aims to increase its domestic distributor base by 50 per cent by the end of this year, said a company statement.
It said DRRK Foods plans to expand its distributors number to over 300 within the next two years. Currently it is working with approximately 150 distributors across India.
This expansion aligns with the company’s commitment to making its flagship Crown Basmati Rice brand more accessible to consumers across tier 1, 2, and 3 cities, it said.
Quoting Vikram Marwaha, Joint Managing Director, DRRK Foods, the statement said: “At DRRK Foods, we are strategically focused on strengthening the retail presence of Crown Rice, our flagship and proprietary brand. As consumer trust in quality Basmati rice continues to grow, we’re doubling down on expanding Crown’s reach across India and key international markets. This expansion in our distributor network is a necessary step toward making Crown more accessible and establishing it as a leading name in the premium rice category.”
Published on May 12, 2025
DRRK Foods, a player in India’s premium Basmati rice sector, aims to increase its domestic distributor base by 50 per cent by the end of this year, said a company statement.
It said DRRK Foods plans to expand its distributors number to over 300 within the next two years. Currently it is working with approximately 150 distributors across India.
This expansion aligns with the company’s commitment to making its flagship Crown Basmati Rice brand more accessible to consumers across tier 1, 2, and 3 cities, it said.
Quoting Vikram Marwaha, Joint Managing Director, DRRK Foods, the statement said: “At DRRK Foods, we are strategically focused on strengthening the retail presence of Crown Rice, our flagship and proprietary brand. As consumer trust in quality Basmati rice continues to grow, we’re doubling down on expanding Crown’s reach across India and key international markets. This expansion in our distributor network is a necessary step toward making Crown more accessible and establishing it as a leading name in the premium rice category.”
Published on May 12, 2025
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
Copyright BlazeThemes. 2023
