Discord has started testing unskippable, reward-based video ads — marking its most aggressive move yet into monetization outside of its Nitro subscriptions. The ads pause if users tab away, guaranteeing full impressions for brands.
Details. Discord has begun rolling out In-Game Rewards — branded video ads tied to game-related perks. While these ads appear for everyone, users can opt into more personalized promotions via their privacy settings.
Discord originally gained traction as a “safe space” for gamers and niche communities. With over 200 million monthly active users, it has quietly become one of the largest social platforms. Until now, monetization was limited to its Nitro subscription model — offering perks like better streaming quality and cosmetic features.
How it works:
Why we care. Discord, once a haven for ad-free, community-first experiences, is rolling out video ads — a major shift with big implications for users and brands alike. They are guaranteeing full user attention through unskippable, opt-in video ads tied to rewards and access to highly engaged, interest-based communities with minimal privacy concerns and low competition.
As Discord expands beyond gaming, brands have a unique opportunity to reach passionate audiences in a high-impact, low-noise environment.
The big picture. This move nudges Discord closer to mainstream social media — and away from its indie roots.
What Discord is saying. The company describes In-Game Rewards as “experiences based on you interacting with the games you love.” Users can browse available rewards in the Quests tab — or opt out entirely via settings.
For brands. Marketers, however, should pay close attention.
What we’re watching. If Discord’s community can tolerate — or even embrace — this new ad experience, it could open a highly lucrative, high-engagement channel for brands.
The bottom line. Discord’s move into ads marks a crossroads for the platform — straddling the line between community-driven tech and mainstream social media. Whether it can maintain trust while pursuing ad dollars may define its next chapter.
Discord has started testing unskippable, reward-based video ads — marking its most aggressive move yet into monetization outside of its Nitro subscriptions. The ads pause if users tab away, guaranteeing full impressions for brands.
Details. Discord has begun rolling out In-Game Rewards — branded video ads tied to game-related perks. While these ads appear for everyone, users can opt into more personalized promotions via their privacy settings.
Discord originally gained traction as a “safe space” for gamers and niche communities. With over 200 million monthly active users, it has quietly become one of the largest social platforms. Until now, monetization was limited to its Nitro subscription model — offering perks like better streaming quality and cosmetic features.
How it works:
Why we care. Discord, once a haven for ad-free, community-first experiences, is rolling out video ads — a major shift with big implications for users and brands alike. They are guaranteeing full user attention through unskippable, opt-in video ads tied to rewards and access to highly engaged, interest-based communities with minimal privacy concerns and low competition.
As Discord expands beyond gaming, brands have a unique opportunity to reach passionate audiences in a high-impact, low-noise environment.
The big picture. This move nudges Discord closer to mainstream social media — and away from its indie roots.
What Discord is saying. The company describes In-Game Rewards as “experiences based on you interacting with the games you love.” Users can browse available rewards in the Quests tab — or opt out entirely via settings.
For brands. Marketers, however, should pay close attention.
What we’re watching. If Discord’s community can tolerate — or even embrace — this new ad experience, it could open a highly lucrative, high-engagement channel for brands.
The bottom line. Discord’s move into ads marks a crossroads for the platform — straddling the line between community-driven tech and mainstream social media. Whether it can maintain trust while pursuing ad dollars may define its next chapter.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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