The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them.
Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%.
The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming. With smarter segmentation, deeper personalization, and multi-channel orchestration, the data suggests that more can indeed mean better—when it’s done right.
For digital marketers, ops leads, and marketing directors under pressure to prove ROI, these benchmarks offer both a performance yardstick and a strategic lens.
Whether optimizing campaigns or advocating for budget, the report provides critical data to support smarter decisions. Download the Global Benchmark Report here.
The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them.
Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%.
The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming. With smarter segmentation, deeper personalization, and multi-channel orchestration, the data suggests that more can indeed mean better—when it’s done right.
For digital marketers, ops leads, and marketing directors under pressure to prove ROI, these benchmarks offer both a performance yardstick and a strategic lens.
Whether optimizing campaigns or advocating for budget, the report provides critical data to support smarter decisions. Download the Global Benchmark Report here.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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