Google is changing its Merchant Center rules. These updates will roll out in two phases and affect how sellers list products in Shopping ads and free listings.
The changes impact instalment pricing, energy labels, member pricing, and US sales tax information.
Three key changes are now in effect:
1. New Instalment Pricing Rules
Google no longer allows the [price] attribute to be used for deposits on installment products.
Sellers must use the [downpayment] sub-attribute within the [installment] attribute. The [price] attribute must show what customers pay when paying in full upfront.
2. Updated Energy Labels:
For EU countries, Google replaced the energy efficiency class attributes with the broader [certification] attribute.
This supports both new and old EU energy labels. Norway, Switzerland, and the UK still use the original energy attributes.
3. Better Delivery Options:
Google added more delivery details at the product level. New attributes include [carrier_shipping] and options to specify business days for handling and transit. These help show more accurate delivery times in ads and listings.
More changes are coming on July 1:
Member Pricing Updates
Google will stop allowing member prices in the regular [price] or [sale_price] attributes. This applies worldwide for both paid and free membership programs.
Instead, use the [loyalty_program] attribute. Products that don’t follow this rule might be disapproved after July 1.
No More US Sales Tax Requirements
Google will stop requiring US sellers to provide sales tax information through the [tax] and [tax_category] attributes or Merchant Center settings.
Products previously rejected for missing tax information may start appearing in results, which could affect your ad spending.
Google notes that US sellers must still submit tax information until July 1.
These updates will require changes to how you structure product data.
If you offer payment plans, the new rules clarify how to show full payment versus installment options. This helps shoppers understand pricing better.
The energy label changes for EU countries match current regulations and give more options for showing graphical labels.
The member pricing change will affect many retailers. You must use the loyalty program attribute instead of regular price fields if you offer loyalty discounts.
Once the sales tax requirement ends, US sellers will benefit from simpler feeds, which may fix some common disapproval issues.
To keep your listings working well:
Google notes:
“With this change, offers currently disapproved for missing tax information may begin to receive traffic.”
By adapting to these changes early, you can avoid disruptions to your Shopping ads and listings while benefiting from better product data and delivery information.
Featured Image: BestForBest/Shutterstock
Google is changing its Merchant Center rules. These updates will roll out in two phases and affect how sellers list products in Shopping ads and free listings.
The changes impact instalment pricing, energy labels, member pricing, and US sales tax information.
Three key changes are now in effect:
1. New Instalment Pricing Rules
Google no longer allows the [price] attribute to be used for deposits on installment products.
Sellers must use the [downpayment] sub-attribute within the [installment] attribute. The [price] attribute must show what customers pay when paying in full upfront.
2. Updated Energy Labels:
For EU countries, Google replaced the energy efficiency class attributes with the broader [certification] attribute.
This supports both new and old EU energy labels. Norway, Switzerland, and the UK still use the original energy attributes.
3. Better Delivery Options:
Google added more delivery details at the product level. New attributes include [carrier_shipping] and options to specify business days for handling and transit. These help show more accurate delivery times in ads and listings.
More changes are coming on July 1:
Member Pricing Updates
Google will stop allowing member prices in the regular [price] or [sale_price] attributes. This applies worldwide for both paid and free membership programs.
Instead, use the [loyalty_program] attribute. Products that don’t follow this rule might be disapproved after July 1.
No More US Sales Tax Requirements
Google will stop requiring US sellers to provide sales tax information through the [tax] and [tax_category] attributes or Merchant Center settings.
Products previously rejected for missing tax information may start appearing in results, which could affect your ad spending.
Google notes that US sellers must still submit tax information until July 1.
These updates will require changes to how you structure product data.
If you offer payment plans, the new rules clarify how to show full payment versus installment options. This helps shoppers understand pricing better.
The energy label changes for EU countries match current regulations and give more options for showing graphical labels.
The member pricing change will affect many retailers. You must use the loyalty program attribute instead of regular price fields if you offer loyalty discounts.
Once the sales tax requirement ends, US sellers will benefit from simpler feeds, which may fix some common disapproval issues.
To keep your listings working well:
Google notes:
“With this change, offers currently disapproved for missing tax information may begin to receive traffic.”
By adapting to these changes early, you can avoid disruptions to your Shopping ads and listings while benefiting from better product data and delivery information.
Featured Image: BestForBest/Shutterstock
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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