Google has updated its AI systems for Maps and Business Profiles, which now use Gemini to identify risky profile edits and fake reviews.
Google is employing Gemini to spot fake changes to Business Profiles.
It can distinguish between a regular update, like a slight name change, and a sudden, suspicious shift, such as changing a business category from a “cafe” to a “plumber.”
In its announcement, Google said:
“We trained a new model with the help of Gemini that identifies potentially suspicious profile edits. A business that changes its name from ‘Zoe’s Coffee House’ to ‘Zoe’s Cafe’ isn’t suspicious—but a business that suddenly changes its category from ‘cafe’ to ‘plumber’ is.”
Google says this new system has blocked thousands of risky edits this year.
Google will use Gemini to spot fake five-star reviews by tracking reviews over time. This allows the system to find new signs of abuse, even after the review is posted.
The company has launched alerts in the US, UK, and India. These alerts warn users when suspicious five-star reviews have been removed. Google plans to roll out the alerts worldwide next month.
See an example of the alerts below.
Google shared strong numbers from its work in 2024:
For SEO specialists and local marketing professionals, these updates underline the need for honest review strategies and careful Business Profile management.
As Google’s AI improves, tricks like fake reviews and unauthorized profile changes are easier to catch. Companies using shady tactics will face steeper penalties, while those focusing on genuine customer engagement will gain more trust from Google.
Given these advancements, local SEO professionals should:
Google plans to keep improving its systems. The company stated it will “keep working on the front lines and behind the scenes to keep content on Google Maps helpful and reliable.”
More details are available in its Content Trust and Safety Report.
Google has updated its AI systems for Maps and Business Profiles, which now use Gemini to identify risky profile edits and fake reviews.
Google is employing Gemini to spot fake changes to Business Profiles.
It can distinguish between a regular update, like a slight name change, and a sudden, suspicious shift, such as changing a business category from a “cafe” to a “plumber.”
In its announcement, Google said:
“We trained a new model with the help of Gemini that identifies potentially suspicious profile edits. A business that changes its name from ‘Zoe’s Coffee House’ to ‘Zoe’s Cafe’ isn’t suspicious—but a business that suddenly changes its category from ‘cafe’ to ‘plumber’ is.”
Google says this new system has blocked thousands of risky edits this year.
Google will use Gemini to spot fake five-star reviews by tracking reviews over time. This allows the system to find new signs of abuse, even after the review is posted.
The company has launched alerts in the US, UK, and India. These alerts warn users when suspicious five-star reviews have been removed. Google plans to roll out the alerts worldwide next month.
See an example of the alerts below.
Google shared strong numbers from its work in 2024:
For SEO specialists and local marketing professionals, these updates underline the need for honest review strategies and careful Business Profile management.
As Google’s AI improves, tricks like fake reviews and unauthorized profile changes are easier to catch. Companies using shady tactics will face steeper penalties, while those focusing on genuine customer engagement will gain more trust from Google.
Given these advancements, local SEO professionals should:
Google plans to keep improving its systems. The company stated it will “keep working on the front lines and behind the scenes to keep content on Google Maps helpful and reliable.”
More details are available in its Content Trust and Safety Report.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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