You’ve crafted the perfect Google Business Profile event post – happy hour, brunch, wine night – but it’s not showing up in search. What gives? Let’s break it down.
This feature isn’t available to everyone. It’s currently limited, and there are a few key requirements you need to meet:
Even if you meet all the eligibility requirements, your post content still needs to be written in a way Google understands.
Here’s what doesn’t work:
There’s no day’s context. Google doesn’t know when to show it, so it won’t feature it.
Here’s what does work:
Now Google has enough context to display the event on the right days.
If this event runs consistently, just set the start and end dates for the entire month and leave it alone.
There is no need to repost weekly. As long as your post content clearly states the days and times, Google will do the rest.
Get the newsletter search marketers rely on.
MktoForms2.loadForm(“https://app-sj02.marketo.com”, “727-ZQE-044”, 16298, function(form) {
// form.onSubmit(function(){
// });
// form.onSuccess(function (values, followUpUrl) {
// });
});
This isn’t just about happy hour.
There are plenty of recurring or special events you can promote using the event post format, as long as you select Event when creating the post in your Google Business dashboard.
Don’t skip this step if you post it as an update instead of an event, it won’t trigger the featured display.
Here are a few examples that work well:
Even if you forget to post directly to your GBP, Google may still feature your event if the same details appear clearly on your social platforms, such as Facebook or Instagram.
Treat it like a mini schema snippet so Google can parse it accurately. One clear, well-phrased sentence like:
…can be the difference between your event post getting featured in mobile search or being completely missed.
If your event isn’t appearing, revisit the basics:
Google typically rolls out new features to one vertical, like restaurants, starting with mobile and limited regions.
This one’s no different. I’m sure it’s still evolving, so check back here for updates as it expands.
You’ve crafted the perfect Google Business Profile event post – happy hour, brunch, wine night – but it’s not showing up in search. What gives? Let’s break it down.
This feature isn’t available to everyone. It’s currently limited, and there are a few key requirements you need to meet:
Even if you meet all the eligibility requirements, your post content still needs to be written in a way Google understands.
Here’s what doesn’t work:
There’s no day’s context. Google doesn’t know when to show it, so it won’t feature it.
Here’s what does work:
Now Google has enough context to display the event on the right days.
If this event runs consistently, just set the start and end dates for the entire month and leave it alone.
There is no need to repost weekly. As long as your post content clearly states the days and times, Google will do the rest.
Get the newsletter search marketers rely on.
MktoForms2.loadForm(“https://app-sj02.marketo.com”, “727-ZQE-044”, 16298, function(form) {
// form.onSubmit(function(){
// });
// form.onSuccess(function (values, followUpUrl) {
// });
});
This isn’t just about happy hour.
There are plenty of recurring or special events you can promote using the event post format, as long as you select Event when creating the post in your Google Business dashboard.
Don’t skip this step if you post it as an update instead of an event, it won’t trigger the featured display.
Here are a few examples that work well:
Even if you forget to post directly to your GBP, Google may still feature your event if the same details appear clearly on your social platforms, such as Facebook or Instagram.
Treat it like a mini schema snippet so Google can parse it accurately. One clear, well-phrased sentence like:
…can be the difference between your event post getting featured in mobile search or being completely missed.
If your event isn’t appearing, revisit the basics:
Google typically rolls out new features to one vertical, like restaurants, starting with mobile and limited regions.
This one’s no different. I’m sure it’s still evolving, so check back here for updates as it expands.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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