A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform.
Advertisers will now find a dedicated “Videos” tab under the Assets section. The new view brings together all video assets across campaign types—including Performance Max (PMax), Demand Gen, GDN with video assets, and video-only campaigns.
The dashboard offers:
Why we care. Creative analysis/optimization is now easier. The new “Videos” tab centralizes performance data for all video assets across campaign types—like Performance Max and Demand Gen—into one unified view. This streamlines creative analysis, helps identify top-performing videos faster, and makes it easier to optimize campaigns based on audience engagement—all without switching tools or platforms.
First seen. We first heard about this update on PPC News Feed when Senior Google Ads Campaign Specialist Aleksejus Podpruginas shared the view he saw in the Google Ads UI.
The bottom line. With AI-driven campaigns like PMax increasingly relying on asset performance, Google is handing advertisers a much-needed lens into the effectiveness of their video creatives.
A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform.
Advertisers will now find a dedicated “Videos” tab under the Assets section. The new view brings together all video assets across campaign types—including Performance Max (PMax), Demand Gen, GDN with video assets, and video-only campaigns.
The dashboard offers:
Why we care. Creative analysis/optimization is now easier. The new “Videos” tab centralizes performance data for all video assets across campaign types—like Performance Max and Demand Gen—into one unified view. This streamlines creative analysis, helps identify top-performing videos faster, and makes it easier to optimize campaigns based on audience engagement—all without switching tools or platforms.
First seen. We first heard about this update on PPC News Feed when Senior Google Ads Campaign Specialist Aleksejus Podpruginas shared the view he saw in the Google Ads UI.
The bottom line. With AI-driven campaigns like PMax increasingly relying on asset performance, Google is handing advertisers a much-needed lens into the effectiveness of their video creatives.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
Copyright BlazeThemes. 2023
