Google AI Overviews no longer hold the top spot for U.S. desktop search results 12.4% of the time. That’s a significant change from a month ago, when less than 2% of AI Overviews ranked below Position 1, according to new research from seoClarity, an enterprise SEO platform.
Why we care. Google’s AI Overviews have sparked concern among SEOs and publishers, especially following the loss of clicks and traffic. This data suggests there are still opportunities to outrank an AI Overview and get clicks from organic results.
By the numbers. AI Overviews appear in 19% of all U.S. desktop keyword searches overall. Here’s the latest breakdown of where AI Overviews rank, based on seoClarity’s research, which factors in SERP features excluding ads:
As for the intent of the queries that trigger AI Overviews:
About Transactional queries. When AI Overviews rank lower, it’s more likely to happen on transactional queries.
What they’re saying. Why does Google move AI Overviews further down a page? It could be due to user behavior. Mark Traphagen, vice president of product marketing and training at seoClarity told Search Engine Land:
Bottom line. SEO strategy and execution still matter.
Google AI Overviews no longer hold the top spot for U.S. desktop search results 12.4% of the time. That’s a significant change from a month ago, when less than 2% of AI Overviews ranked below Position 1, according to new research from seoClarity, an enterprise SEO platform.
Why we care. Google’s AI Overviews have sparked concern among SEOs and publishers, especially following the loss of clicks and traffic. This data suggests there are still opportunities to outrank an AI Overview and get clicks from organic results.
By the numbers. AI Overviews appear in 19% of all U.S. desktop keyword searches overall. Here’s the latest breakdown of where AI Overviews rank, based on seoClarity’s research, which factors in SERP features excluding ads:
As for the intent of the queries that trigger AI Overviews:
About Transactional queries. When AI Overviews rank lower, it’s more likely to happen on transactional queries.
What they’re saying. Why does Google move AI Overviews further down a page? It could be due to user behavior. Mark Traphagen, vice president of product marketing and training at seoClarity told Search Engine Land:
Bottom line. SEO strategy and execution still matter.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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