Microsoft Advertising is giving marketers sharper tools to manage where their Audience Ads appear — particularly on mobile.
What’s new:
Why we care. Advertisers have long pushed for greater transparency and control over where their ads are served. This update gives better visibility for app-level placement data and exclusion options, helping reduce wasted spend and improve brand safety.
This level of granularity helps drive more efficient and safer campaign performance.
Yes, but. Microsoft-owned apps remain non-excludable, limiting full control.
First seen. This update was first seen on PPC Newsfeed run by Founder and PPC Specialist Hana Kobzová.
The bottom line: This move brings Microsoft Advertising closer in line with Google Ads’ placement transparency, giving advertisers more control and cleaner targeting on mobile — a key battleground for ad budgets.
Microsoft Advertising is giving marketers sharper tools to manage where their Audience Ads appear — particularly on mobile.
What’s new:
Why we care. Advertisers have long pushed for greater transparency and control over where their ads are served. This update gives better visibility for app-level placement data and exclusion options, helping reduce wasted spend and improve brand safety.
This level of granularity helps drive more efficient and safer campaign performance.
Yes, but. Microsoft-owned apps remain non-excludable, limiting full control.
First seen. This update was first seen on PPC Newsfeed run by Founder and PPC Specialist Hana Kobzová.
The bottom line: This move brings Microsoft Advertising closer in line with Google Ads’ placement transparency, giving advertisers more control and cleaner targeting on mobile — a key battleground for ad budgets.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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