Most people stop reading a Google AI Overview after skimming the top third of an AI-generated answer – the median scroll depth is just 30%. That’s one of many insights from a new UX study conducted by Kevin Indig and Eric van Buskirk.
By the numbers. The study confirms what many SEOs have suspected and/or feared:
Yes, but. The study’s sample size is clearly small compared to Google Search’s massive scale. This study’s insights are super interesting, but hardly enough to make broad, definitive conclusions.
Trust matters. As Indig shared on LinkedIn, SEOs need to think about how to foster trust:
Why we care. Google has evolved. Online visibility is increasingly shifting from clicks to visibility. You’re optimizing in the hopes of being seen and trusted – even if no one clicks at all.
About the study. It is based on the screen, scroll, click, and commentary recordings of 70 U.S. searchers (42 mobile, 27 desktop) who completed eight Google queries (six of which triggered an AI Overview and two that did not).
The study. The first-ever UX Study of Google’s AI Overviews: The Data We’ve All Been Waiting For
Most people stop reading a Google AI Overview after skimming the top third of an AI-generated answer – the median scroll depth is just 30%. That’s one of many insights from a new UX study conducted by Kevin Indig and Eric van Buskirk.
By the numbers. The study confirms what many SEOs have suspected and/or feared:
Yes, but. The study’s sample size is clearly small compared to Google Search’s massive scale. This study’s insights are super interesting, but hardly enough to make broad, definitive conclusions.
Trust matters. As Indig shared on LinkedIn, SEOs need to think about how to foster trust:
Why we care. Google has evolved. Online visibility is increasingly shifting from clicks to visibility. You’re optimizing in the hopes of being seen and trusted – even if no one clicks at all.
About the study. It is based on the screen, scroll, click, and commentary recordings of 70 U.S. searchers (42 mobile, 27 desktop) who completed eight Google queries (six of which triggered an AI Overview and two that did not).
The study. The first-ever UX Study of Google’s AI Overviews: The Data We’ve All Been Waiting For
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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