K.S.Mani, Chairman, Milma
Focussing more on export and upcountry markets, Kerala Co-operative Milk Marketing Federation–popularly known as Milma–has set a target of achieving ₹10,000 crore business by 2030. With over 150 products in its kitty both in milk based and ready-to-eat instant food products, the Anand model cooperative entity had clocked ₹4500 crore turnover last year.
Speaking to businessline, K.S.Mani, Milma chairman said that “we have charted out a business plan to achieve the targeted turnover through strengthening product distribution network in overseas markets and major metros, widening the product basket and ensuring the quality and product packaging”.
The customer response so far for the products is encouraging especially for ready-to-eat instant food products. However, the requirement of more shelf life for instant food products is a handicap and the company is in the process of launching more such products with longer shelf life especially to cater to the customers abroad, he said.
“We have already started delivering products at the customer’s door step through Swiggy Instamart online platform in select areas and signed MoU to expand the services in more districts”, Mani said.
To a question, the Chairman said launching of products would be based on the customer response. The R&D wing is working on introducing more products based on the market demand.
To strengthen the marketing infrastructure, he said Milma is in the process of recruiting fresh MBA graduates from leading business schools through campus placements.
The company now has over 10 lakh dairy farmers affiliated to its network of 3500 primary milk cooperative societies, organised under its three regional unions — Malabar, Ernakulam and Thiruvananthapuram. There are also plans to sell products to farmers through these cooperative societies at affordable prices.
As part of market expansion, Milma has chalked out a plan to ensure its presence in all the festivals cutting across religion for product push. Likewise, all the primary milk cooperative societies in villages would be lined up to sell the products in their respective areas especially for marriages and other functions, he added.
“Since its 45 years of inception, Milma’s tag line was farmers’ growth through customer satisfaction. We have made a slight change to customer delight”, the chairman said. The company in 2023 made its brand makeover with the launch of a variety of new products from chocolates, butter biscuits, ready-to-cook and ready-to- eat instant mixes, dairy whitener and recently launched instant upma, idiyapam, tender coconut water, palada payasam etc. All are well accepted in the market, he added.
Milma being a farmers organisation, the chairman said maximum profit generated has been passed over to dairy farmers by way of additional milk price, cattle feed subsidies etc.
Published on May 15, 2025
K.S.Mani, Chairman, Milma
Focussing more on export and upcountry markets, Kerala Co-operative Milk Marketing Federation–popularly known as Milma–has set a target of achieving ₹10,000 crore business by 2030. With over 150 products in its kitty both in milk based and ready-to-eat instant food products, the Anand model cooperative entity had clocked ₹4500 crore turnover last year.
Speaking to businessline, K.S.Mani, Milma chairman said that “we have charted out a business plan to achieve the targeted turnover through strengthening product distribution network in overseas markets and major metros, widening the product basket and ensuring the quality and product packaging”.
The customer response so far for the products is encouraging especially for ready-to-eat instant food products. However, the requirement of more shelf life for instant food products is a handicap and the company is in the process of launching more such products with longer shelf life especially to cater to the customers abroad, he said.
“We have already started delivering products at the customer’s door step through Swiggy Instamart online platform in select areas and signed MoU to expand the services in more districts”, Mani said.
To a question, the Chairman said launching of products would be based on the customer response. The R&D wing is working on introducing more products based on the market demand.
To strengthen the marketing infrastructure, he said Milma is in the process of recruiting fresh MBA graduates from leading business schools through campus placements.
The company now has over 10 lakh dairy farmers affiliated to its network of 3500 primary milk cooperative societies, organised under its three regional unions — Malabar, Ernakulam and Thiruvananthapuram. There are also plans to sell products to farmers through these cooperative societies at affordable prices.
As part of market expansion, Milma has chalked out a plan to ensure its presence in all the festivals cutting across religion for product push. Likewise, all the primary milk cooperative societies in villages would be lined up to sell the products in their respective areas especially for marriages and other functions, he added.
“Since its 45 years of inception, Milma’s tag line was farmers’ growth through customer satisfaction. We have made a slight change to customer delight”, the chairman said. The company in 2023 made its brand makeover with the launch of a variety of new products from chocolates, butter biscuits, ready-to-cook and ready-to- eat instant mixes, dairy whitener and recently launched instant upma, idiyapam, tender coconut water, palada payasam etc. All are well accepted in the market, he added.
Milma being a farmers organisation, the chairman said maximum profit generated has been passed over to dairy farmers by way of additional milk price, cattle feed subsidies etc.
Published on May 15, 2025
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The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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