Google started rolling out new image optimization tools for Performance Max (PMax) campaigns. The feature, first announced last month, gives Google’s AI more control over how images appear in your ads.
The shift to default-on image enhancements signals deeper AI involvement in creative decisions, potentially affecting ad look, feel, and performance without advertiser awareness.
What’s new:
Between the lines. If you’ve opted into Dynamic Images, landing page image use is now turned on by default for all new campaigns. You can still toggle the setting at the campaign level.
Why we care. This update gives Google’s AI more control over how your brand visuals are displayed in PMax campaigns, potentially altering ad creatives without direct input. Automatic image enhancements and default use of landing page images could affect brand consistency, ad performance, and user experience.
Staying informed and regularly reviewing campaign settings is essential to maintain control over how your brand is represented.
First seen. This update was shared by Thomas Eccel, head of Google Ads at JvM IMPACT, on LinkedIn when he spotted it in his Google Ads account.
Bottom line: PMax campaigns just got more autonomous. As Google leans further into AI-powered automation, marketers need to stay alert to behind-the-scenes updates that may impact brand visuals.
Google started rolling out new image optimization tools for Performance Max (PMax) campaigns. The feature, first announced last month, gives Google’s AI more control over how images appear in your ads.
The shift to default-on image enhancements signals deeper AI involvement in creative decisions, potentially affecting ad look, feel, and performance without advertiser awareness.
What’s new:
Between the lines. If you’ve opted into Dynamic Images, landing page image use is now turned on by default for all new campaigns. You can still toggle the setting at the campaign level.
Why we care. This update gives Google’s AI more control over how your brand visuals are displayed in PMax campaigns, potentially altering ad creatives without direct input. Automatic image enhancements and default use of landing page images could affect brand consistency, ad performance, and user experience.
Staying informed and regularly reviewing campaign settings is essential to maintain control over how your brand is represented.
First seen. This update was shared by Thomas Eccel, head of Google Ads at JvM IMPACT, on LinkedIn when he spotted it in his Google Ads account.
Bottom line: PMax campaigns just got more autonomous. As Google leans further into AI-powered automation, marketers need to stay alert to behind-the-scenes updates that may impact brand visuals.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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