Calling it “inevitable,” Google executives expect Search to lose traffic to Gemini or rival AI answer engine ChatGPT, according to an internal document from October.
Why we care. Google generated nearly $200 billion in revenue from Search in 2024. However, Google launched many new AI features and products (e.g., AI Overviews, AI Mode, Gemini) in the past two years that have radically changed search as we’ve known it for more than two decades. Now it’s confirmed that Google executives think it’s “inevitable” that Google will lose search traffic due to AI.
ChatGPT’s impact. An internal summary of takeaways from a meeting with top execs – including Liz Reid, Vidhya Srinivasan, and Nick Fox – included this key point from Fox:
‘Writing is on the wall.’ Although Google wasn’t losing any Search or Ad traffic at this time, Srinivasan felt that it was an inevitability, so Google should “prepare for Gemini’s success.” She apparently used the phrase “writing is on the wall” about Search losing traffic to Gemini.
The document. Google document: Notes_follow-ups on 25-Oct Ads Stats (Oct. 25, 2024)
Calling it “inevitable,” Google executives expect Search to lose traffic to Gemini or rival AI answer engine ChatGPT, according to an internal document from October.
Why we care. Google generated nearly $200 billion in revenue from Search in 2024. However, Google launched many new AI features and products (e.g., AI Overviews, AI Mode, Gemini) in the past two years that have radically changed search as we’ve known it for more than two decades. Now it’s confirmed that Google executives think it’s “inevitable” that Google will lose search traffic due to AI.
ChatGPT’s impact. An internal summary of takeaways from a meeting with top execs – including Liz Reid, Vidhya Srinivasan, and Nick Fox – included this key point from Fox:
‘Writing is on the wall.’ Although Google wasn’t losing any Search or Ad traffic at this time, Srinivasan felt that it was an inevitability, so Google should “prepare for Gemini’s success.” She apparently used the phrase “writing is on the wall” about Search losing traffic to Gemini.
The document. Google document: Notes_follow-ups on 25-Oct Ads Stats (Oct. 25, 2024)
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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