The tool facilitates easy submission of essential details such as front-of-pack images highlighting the misleading claim, the FSSAI license or registration number of the manufacturer, and the e-commerce URL if the product is being sold online.
| Photo Credit:
REUTERS
The Food Safety and Standards Authority of India (FSSAI) on Wednesday said that it has has introduced a new digital utility tool that will enable consumers to directly report misleading claims made on food product labels. It said this move is aligned with its Advertisement and Claims Monitoring Committee and will strengthen ground-level vigilance.
“Consumers can now lodge complaints regarding misleading or false claims displayed on packaged food items through the Food Safety Connect mobile application or via Food Safety Compliance System. This initiative is part of FSSAI’s ongoing efforts to promote transparency, protect consumer rights and strengthen food safety regulations in the country,” it said in an official statement.
The tool facilitates easy submission of essential details such as front-of-pack images highlighting the misleading claim, the FSSAI license or registration number of the manufacturer, and the e-commerce URL if the product is being sold online. These inputs will support regulatory authorities in taking prompt and evidence-based action against non-compliant Food Business Operators (FBOs), it added.
This consumer-centric step builds upon FSSAI’s regulatory framework which mandates that all claims made on food products” must be truthful, unambiguous, meaningful, not misleading and the claim that a food has certain nutritional or health attributes shall be scientifically substantiated.”
“The initiative is also aligned with the functioning of FSSAI’s Advertisement and Claims Monitoring Committee (AMC), which monitors claims made on the label and in the advertisement of food products to check regulatory compliance. The new reporting mechanism strengthens ground-level vigilance by empowering consumers to act as the eyes and ears of the food safety authority,” the food safety authority stated.
“FSSAI encourages all citizens to actively participate in this initiative to ensure honesty in food labelling and contribute to building a healthier and well-informed India. The Food Safety Connect mobile application is available for download on the Google Play Store and Apple App Store,” it added.
Published on April 30, 2025
The tool facilitates easy submission of essential details such as front-of-pack images highlighting the misleading claim, the FSSAI license or registration number of the manufacturer, and the e-commerce URL if the product is being sold online.
| Photo Credit:
REUTERS
The Food Safety and Standards Authority of India (FSSAI) on Wednesday said that it has has introduced a new digital utility tool that will enable consumers to directly report misleading claims made on food product labels. It said this move is aligned with its Advertisement and Claims Monitoring Committee and will strengthen ground-level vigilance.
“Consumers can now lodge complaints regarding misleading or false claims displayed on packaged food items through the Food Safety Connect mobile application or via Food Safety Compliance System. This initiative is part of FSSAI’s ongoing efforts to promote transparency, protect consumer rights and strengthen food safety regulations in the country,” it said in an official statement.
The tool facilitates easy submission of essential details such as front-of-pack images highlighting the misleading claim, the FSSAI license or registration number of the manufacturer, and the e-commerce URL if the product is being sold online. These inputs will support regulatory authorities in taking prompt and evidence-based action against non-compliant Food Business Operators (FBOs), it added.
This consumer-centric step builds upon FSSAI’s regulatory framework which mandates that all claims made on food products” must be truthful, unambiguous, meaningful, not misleading and the claim that a food has certain nutritional or health attributes shall be scientifically substantiated.”
“The initiative is also aligned with the functioning of FSSAI’s Advertisement and Claims Monitoring Committee (AMC), which monitors claims made on the label and in the advertisement of food products to check regulatory compliance. The new reporting mechanism strengthens ground-level vigilance by empowering consumers to act as the eyes and ears of the food safety authority,” the food safety authority stated.
“FSSAI encourages all citizens to actively participate in this initiative to ensure honesty in food labelling and contribute to building a healthier and well-informed India. The Food Safety Connect mobile application is available for download on the Google Play Store and Apple App Store,” it added.
Published on April 30, 2025
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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